The strongest choice for searchers who want to combine email and LinkedIn outreach in one tool, with deep personalization that makes cold messages to business owners feel individual rather than automated.
Lemlist is a cloud outreach platform used by B2B sales teams and acquisition entrepreneurs across Europe. For search funds it serves as the primary outreach engine, allowing searchers to build structured sequences that combine email and LinkedIn touchpoints to reach SME owners across multiple channels from a single interface.
Why searchers use it
Reaching a business owner who has never considered selling requires a different approach than standard B2B sales outreach. A generic sequence rarely works. Lemlist’s strength is its personalization depth, allowing a searcher to include dynamic text, images and variables that make each message feel written specifically for that owner, at scale. For searchers running direct outreach campaigns across hundreds of targets, this combination of personalization and automation is what drives response rates above the baseline. The platform’s multichannel capability is also relevant for European searchers since LinkedIn is increasingly used alongside email as a first contact channel, particularly for more senior business owners who are active on the platform.
Core capabilities relevant to search funds
- Email sequences: Build multi-step outreach sequences with automated follow-ups, time delays and reply-based stops
- LinkedIn integration: Add LinkedIn connection requests and messages as steps within an outreach sequence alongside emails
- Personalization: Dynamic variables including text, images and custom intro lines that make bulk outreach feel individual
- Email warmup: Built-in domain warmup tool to protect sender reputation during high-volume outreach phases
- Analytics: Track open rates, reply rates and sequence performance to refine messaging over time
- CRM integrations: Connects with HubSpot, Pipedrive, Salesforce and other CRMs to keep pipeline data in sync
Honest limitations
Lemlist’s pricing is higher than simpler cold email tools, which may feel steep for a searcher who only needs basic sequencing. The LinkedIn automation features require a LinkedIn account in good standing and are subject to LinkedIn’s usage limits, so volume is constrained. The platform is also richer in features than most searchers will ever use, and the initial setup of a well-configured sequence takes more time than a simpler tool.
Getting started
A searcher can launch a first outreach sequence within a day. Create an account, connect your email domain, set up domain warmup, build your sequence stages and import your target list. Lemlist offers guided onboarding and pre-built sequence templates that reduce initial setup time. A 14-day free trial is available.
Pricing
- No permanent free tier.
- Plans start at approximately €39/month (Email Starter) covering email sequences for one sender.
- The multichannel plan including LinkedIn steps starts at approximately €55/month.
- Annual billing offers a discount.
